WeSwap for brands

Clear the stock. Reach the parents.

WeSwap is a parent-to-parent swap marketplace. Local families claim brand Drops with points — no cash changes hands — then collect from your store.

Create your brand accountSee how Drops work

Two minutes to sign up · automated approval · no listing fees

Children's dungarees

Claimed with points

Wooden train set

Claimed with points

Children's wellington boots

Claimed with points

Soft toy

Claimed with points

Why brands do it

Advertising to the families you actually want

A warm audience

Circles are real parent communities that already browse and message each other. Your Drop appears inside that, not in a feed of strangers.

Stock cleared, not binned

Things that would be written off, marked down or destroyed go to families instead of the bin.

ESG figures for reporting

We can summarise items rehomed and estimated waste avoided. Estimates for your own reporting, not audited numbers.

No cash, no fees

Parents claim with points, which have no cash value. You aren't charged to list a Drop.

From sign-up to live Drop

Five steps, all automated

  1. 1

    Create your account

    Google or email. A welcome email lands straight away.

  2. 2

    Describe your Drop

    What you'd offer, how many, and why it suits families. Automated checks review it.

  3. 3

    Accept the agreement

    Once, on behalf of your brand. A signed copy is emailed to you.

  4. 4

    Publish when ready

    Choose the go live date. You confirm each Drop before parents can see it.

  5. 5

    Hand it over

    Parents claim, you reply, they collect from your store. Points never touch your account.

Who does what

You keep the stock. We keep the community.

You

  • Hold the stock you list, and hand each claimed item over
  • Supply your own photos, sizes and product details
  • Choose the store parents collect from
  • Reply to parents' questions from your dashboard
  • Keep products safe to the UK standards for children's goods

WeSwap

  • Local Circles of parents who browse and claim
  • Points holds and a proper ledger behind every claim
  • Agreement and Drop confirmation emails, sent automatically
  • Scheduling, stock counts and claim history in Brand Studio
  • Impact summaries you can put in your own reporting

Straight answers

What it isn't

Not a shop

No money moves. Parents pay nothing, and you receive nothing in cash. This is a swap marketplace.

Not a warehouse

Stock stays with you until a parent collects it. We never take custody of your products.

Not managed ads

You upload your own imagery and details. We don't photograph or write your listings.

Collection from your store is live now. Locker and home delivery are coming soon — Drops will use the same claim and tracking flow when they arrive.

Ready to release your first Drop?

Create your account, tell us what you'd like to offer, and you could be live this week.

Create your brand account

Questions first? Write to hello@weswap.store